Social Media for Real Estate

While our packages focus on improving your online presence and generating meaningful interactions, follower growth depends on many factors, including trends and algorithms. However, sharing your profiles in emails, on your website, and in property listings can support organic growth.

• More Posts: The plus package offers a total of 24 posts per month, three times more than the basic package, which includes 8 posts per month on a single channel. With the plus package, each of the 12 graphics is published on Instagram and Facebook, ensuring professional coverage on both platforms.
• Reels Format: Unlike the basic package, the plus package includes Reels, a short video format designed to enhance audience reach and visibility. Reels help you engage more effectively, making the plus package perfect for a dynamic and comprehensive social media strategy.

Our Social Media Packages provide diverse content formats to ensure effective and engaging communication:

• Images: Static posts with visually appealing graphics, ideal for showcasing properties, team highlights, or inspirational quotes.
• Carousels: Swipeable slides for storytelling or diving deeper into a topic, perfect for weekly tips or detailed property showcases.
• Reels: Short, engaging videos to boost visibility, ideal for property tours, behind-the-scenes moments, or significant events in your agency’s life.

Our team handles content planning, graphic creation, and posting for you. Your involvement is simple:

• Review and Approve: Review the proposed content to ensure it aligns with your needs and style before publishing.
• Feedback: Share your preferences and suggestions with your dedicated contact for a smooth collaboration process.

For the most authentic content, we encourage using your agency’s images and videos. However, if you can’t provide material, we’ll use high-quality stock content from our image and video libraries to maintain a professional look.

We leverage our real estate marketing expertise to choose relevant topics for your audience. Typical content includes:

• Tips for Buyers and Sellers
• Market Trends
• Broker Lifestyle Insights

You’re always welcome to suggest themes and content that reflect your brand’s unique voice.

The Editorial Plan is a document that defines the topics to be covered and the format in which they will be presented. For example, it can specify that the “Tips for Sellers” column will be a Reel format, to be posted every Tuesday. The Editorial Calendar, on the other hand, organizes the content to be published by specifying the dates for each post. It is the next step after the Editorial Plan, where the strategy takes shape through the scheduling of publications.

Absolutely! You can feature your listings as part of your package. Simply share photos, descriptions, and locations with your dedicated contact. We’ll create and schedule posts to highlight your properties.

The frequency of posts is always customizable and varies based on the chosen package. With the Social Media basic package, 8 posts are published on a single channel, while with the Social Media plus package, there are a total of 24 posts (12 unique graphics published on both Instagram and Facebook). Thanks to our experience, we recommend a weekly posting rhythm and choose the most strategic times to publish in order to maximize the reach and engagement of your posts.

Our packages do not include comment or message management, as you are best positioned to handle inquiries about your services. Your expertise ensures accurate and personalized responses.

Certainly! Shared profile management is always possible and represents a great opportunity to expand the reach of your communication. This collaborative approach enhances authenticity and engagement, allowing you to amplify your online presence.